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How to write a good post

Only the best titles will survive

Spend some time to write a title that is short, crisp, and relevant for what your article is about. Sometimes you may find it easier to write the title after you have finished the text. In other cases a great text can evolve around an ingenious headline.

Be a first person

Blog posts, different from journalistic news reporting, always imply the author’s very own viewpoint. So why not write in the first person? OK, but that still means that you need to focus on the topic. Not every reader is inclined to read how you indulge in self-contemplation. Being a first person doesn’t mean you yourself have to fill the whole picture.

Vent your anger? Sleep on it!

If you wrote something while you were overwhelmed by emotions, better let it rest over night before you hit the “publish” button. On the Internet, a careless word can spread around the world faster than you would ever manage to sober up. Remember your last hangover?

Split your personality

As a blogger you have to be the author and publisher in one person. And often both follow different interests. While the author in you wants to keep the original wording, the publisher has only one aim: Will the readers understand and like it? Be strict with yourself, cut away dispensable overweight or incomprehensible entanglements of words. Abandon artistic sidetracks, which apart from you no one ever will manage to understand.

Use formatting

Blog readers are not as patient as readers of novels. Help them by using bullets (“Unordered Lists”) and enumerations (“Ordered Lists”), segment your text with headings and highlight important phrases or in bold, and unclear proper names in italic formatting. But use color and different font sizes with stinginess.

Quote correctly and link to sources

If you mention another person, organization or news item, link to their page. It will make your article more interesting and your statements more credible, the more you quote somebody. Format these quotes in your text as Blockquotes.

Don’t season your dish with accusations

Make only claims that are substantiated. Or make clear that you state only your personal opinion and let us know why you came to this view. Don’t be rude. If you want to convince your readers you can achieve more with a clever way of writing than by discharging your verbal rubbish bins.

Tags are your friends

Tags are like keywords. After you have finished writing your article, go to the Post Tags window and try to find 2-5 keywords that most accurately describe your text.

First click on Choose from the most used tags and see if others have already used the tags that you need. Avoid duplicating an existing tag with a different name.

Tags are a good opportunity for you as the author to summarize in your mind the most relevant information of your article.

Use images, if you can

Your article will have much better chances to be presented on the top of the front page if you also provide a photo or graphics. Often you don’t have original photos available. In that case, please, don’t just copy any image from Internet.

Use only an image that you took yourself or which you surely are allowed to use freely. If you don’t have your own, check on Wikimedia or Flickr. You will probably have to note down the source (the author’s name) and mention it in your own article and/or link to the original source. Please also make sure that all depicted persons agree to be published.

Since many sources on the Internet might one day be unavailable, we prefer if you download images and then upload them so that we have the files on our site.

Love watching videos?

At the moment we support only embedded videos that are hosted on video providers like YouTube. In most cases you may want to embed a video at a particular place in your article by using the corresponding button above the text window. You can, however, also make a designated video post with a video from YouTube. Video posts contain only a few lines of descriptive text. If you want to make a video post, please add the link to your video into the text and contact us.

The job is done when it’s done

After you have published your article, it’s your readers’ turn. Some of those who spend the whole day on the Web might comment on your article, send you their appraisals, reject your arguments or point to other information. You certainly needn’t reply to every single greeting, but you are requested to follow up on important questions and remarks. Because only you as author are qualified to do so.

Don’t believe me? So listen to them!